Strategy


CRH’s vision is to be the leading building materials business in the world and in doing so to create value and deliver superior returns for all our stakeholders.

Since the Group’s foundation in 1970, CRH has successfully refined and honed its strategy, in continuously evolving market environments. We have implemented this strategy by strengthening existing positions and developing new platforms for growth. While the Group continues to grow in scale, we remain resolutely focused on serving the unique needs of our customers in local and regional markets around the world. We provide a world class service with the personal touch of a local supplier. This focus on delivery for customers through strong local businesses is a key factor in enabling CRH to realise its vision of becoming the global leader in building materials.

Each day, millions of people around the world come into contact with our materials and products. From the roads we drive on, to the pavements we walk down, the buildings we work in, the schools our children attend, the restaurants and theatres we are entertained in, to the fitting out of the homes we live in, CRH supplies materials and products that build our world.

We are committed to improving the built environment and we understand the wider impact our businesses can have in supporting human activity, through the delivery of superior building materials and products for use in the construction industry.

Delivery of the Group’s strategy is centred on:

  • Maximising performance and returns in our business
  • Conducting our business responsibly and sustainably
  • Expanding our balanced portfolio of diversified products and geographies